These are easily forgotten at first glance. You should absolutely avoid any popular clip-art artwork or generic symbols like a globe, star, or similar icons that people too easily identify from other places. If you can sketch the most symbolic components in seven seconds or less, you're in good shape. You might focus these sketches on a shape, the name of your brand, or both.Īs you're sketching the concepts for your logo, keep these tips in mind:
Don't get frustrated if the first few aren't right - keep refining, using previous sketches to influence the outcome of new ones. Allow each new concept to evolve on its own. We've broken down the nine key steps (with a few tips thrown in) you'll need to take to create a logo that not only you love, but your prospects will too.Īrmed with your why and a few keywords for direction, grab a pencil and paper and start sketching every idea that comes into your head.
So, where do you even begin to design a logo? Right here. Often, designers find themselves creating many iterations of a single logo before getting it "just right." It involves a lot of market research, a deep knowledge of your buyer personas, and thoughtful consideration of the principles of logo design. It's vital to ensure from the beginning that you present a cohesive and clear statement regarding your company's message.Īnd while a logo may seem quite simple to create, designing a great one isn't always easy. If you're in the process of creating a logo for your company, you're in a unique position to make a powerful impact on how consumers perceive your brand.Įverything you do, say, and, display as part of your new business will tell your prospects more about your company's identity. But what is it about a logo that makes you recognize it? What is it about the design that can elicit a memory or even a specific emotion?
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